Twenty-Thirty
AUTORI: Cinzia Medaglia, Martin Seiffarth
EDITORE: Rizzoli

Business activity and business organisations; needs, wants and demands; goods and services; business sectors; the
four factors of production; commerce and trade; the public sector and the private sector; sole traders, limited
companies, franchises, cooperatives, partnerships, multinationals; internal growth vs external growth; globalisation
and delocalisation.

Innovation and sustainability; sustainability; green energy; working in a company; the organisational structure of a
company; the role of an entrepreneur; the role of managers; marketing; market segmentation; market research;
marketing factors; matketing strategies and techniques; green marketing; advertising media.

• Flipped classroom
• Lezioni frontali

• Settimana interruzione attività didattica