C.Medaglia, M. Seiffarth, Twenty-Thirty, Rizzoli

- Understanding economic data: main sources. Visual communication. Reading numbers and
figures. Reading graphs and charts.
- The economic context: The purpose of the business activity. The four factors of production.
Commerce and trade. E-commerce. The role of entrepreneurs. Business activities and sectors.
Distribution channels.
- Business communication: Forms of communication Written communication: business letters, e-
mails. Oral communication: telephone conversations.
- Business organizations. The private sector: sole traders, partnerships, limited companies,
franchising, cooperatives, multinationals.
- Business communication: Business transactions Enquiry and reply to enquiry.

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