Medaglia-Seiffarth "Twenty-Thirty: English for Responsible Business" Casa Ed. RIZZOLI
New grammar files + DVD, Jordan

BUSINESS THEORY
UNIT 0 Understanding economic data
UNIT 1 The economic context
The purpose of business activity, business activities and sectors, the four factors of production, commerce and
trade, free and regulated market.
UNIT 2 Business organisations
The public sector, the private sector, limited companies, cooperatives, franchising, how business can grow,
multinationals, globalization and delocalization.
UNIT 3 Innovation and sustainability
A business start-up, sustainability, green energy, recycling, corporate social responsibility, triple bottom line.
UNIT 4 Working in a company
The organizational structure of a company, the role of an entrepreneur, hierarchy, the role of managers, legal
responsibility and privacy issues.
UNIT 5 Marketing
Business plans, the marketing mix (the five Ps), market segmentation
UNIT 1 Business communication
Forms of business communication, written communication: business letters, e-mails, business reports, other written
documents, oral communication, video communication (video conferences, webinars, webcasts.

• Discussione guidata
• Lezione frontale
• Lezione partecipata
• Navigazione /ricerche in rete
• Problem solving
• YouTube
• Classroom virtuali
• Altro

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• In itinere (indicare le modalità)